Product Review: ApHogee Curlific Texture Treatment Conditioner

http://www.amazon.com/gp/product/B00FGAQTVI/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B00FGAQTVI&linkCode=as2&tag=weightloss199-20&linkId=K2EKYQV2XKZAO6MB

Ingredient List: Water (Aqua, Eau), Stearyl Alcohol, Cetyl Alcohol, Behenamidopropyl Dimethylamine, Glycerin, Panthenol, Butyrospermum Parkii (Shea) Butter, Hydrolyzed Quinoa, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Mauritia Flexuosa Fruit Oil, Sodium PCA, Cucurbita Pepo (Pumpkin) Seed Oil, Dimethicone, Amodimethicone, Lactic Acid, Polyester-11, PVP, Isostearamidopropyl Morpholine Lactate, Aminopropyl Dimethicone, Cetrimonium Chloride, Trideceth-10, Silicone Quaternium-22, Laureth-23, Laureth-4, Keratin Amino Acids, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, C12-16 Pareth-9, Trideceth-12, Citric Acid, Sodium Chloride, Disodium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (Parfum)
Ingredient Analysis:

  • Stearyl & Cetyl Alcohols: Fatty alcohols and lubricants. Serve as a thickeners, and emollients. Both give conditioner its velvety feel without making hair greasy. 
  • Behenamidopropyl Dimethylamine: Cationic surfactant and hair conditioner with antistatic and emulsifying properties
  • Glycerin: Vegetable-based humectant, absorbs water from the air to help maintain and retain moisture in hair and prevent dryness and breakage.
  • Panthenol: Form of vitamin B known to moisturize and soften hair. Is also able to penetrate the cortex of the hair shaft.
  • Butyrospermum Parkii (Shea) Butter: Emollient fat from the nut of the East or West African shea nut tree used to moisturize and soften hair.
  • Hydrolyzed Quinoa: Protein of quinoa grain that is made smaller through an enzymatic process. Quinoa protein is similar in makeup to animal protein, because of the amino acid profile. These aminos penetrate and nourish hair, providing smoothness, softness, hydration, sheen, and form a protective barrier against environmental stresses around the hair.

Availability: So far, I've only seen Texture Treatment at Sally's. Hopefully it will get picked up more, because EVERYONE needs to know about this stuff!

Affordability: Curlific Texture Treatment comes in an 8oz jar which retails for about $10.49 ($9.49 if you are a Sally Beauty Club Member, and $8.49 if you are a member purchasing online). This falls in that very typical $8-$12 range that most natural hair products live in. Fairly affordable, but could always stand to be a few dollars cheaper....or have a bigger jar :)

Product Claim/Description: ApHogee Curlific Texture Treatment restores elasticity and life to dry, damaged curls, coils and waves. Weekly use of Curlific! Texture Treatment maintains beautiful hair, regardless of the environment or styling regimen. Also works for color treated curls.
Performance/Delivery: Every once in a while, a product comes along that makes you a little emotional. You might do a little praise dance at the sink, or start singing in the shower. Don't judge me for singing and dancing in the shower. Before I get too ahead of myself, let's talk basics. The Texture Treatment smells just like everything else in the line - perfumey. It does linger in the hair, but not a deal breaker by any means. The consistency is to die for. It is thick, creamy, and super dense, but spreads sooooo easily into the hair. Almost like cream cheese, if that makes any sense. It has great slip in spite of the thickness, and helps to detangle and keep hair knot and tangle-free. The thick consistency makes it really easy to thoroughly coat the hair for maximum benefit. The instructions say to leave it on for 1 minute, but it most certainly takes longer than that to work it through each section of my hair. I left it on for about 15 or so minutes in the shower, while I handled my shower business. Upon rinsing out, I almost fainted. My hair LOVES this stuff. L-O-freakin-V-E! My hair felt like it had a champion deep conditioning session - buttery smooth, shiny, soft, strong, and de-frizzed. Yes, de-frizzed. As in crazy fuzziness be gone. After finishing one jar of the Texture Treatment, I can definitely say that my hair feels stronger and my elasticity has improved, along with the propensity of my curls to clump together (a direct correlation to frizz fighting and improved elasticity). This is filed immediately in my must-haves for 2015 - without a doubt.

Drawbacks: Absolutely none that I can think of. Sure, I can wish for 12 or 16oz of product, but that's just me being greedy. I really have absolutely nothing bad to say about this product. Wait, let me think a little more before I end there. Yeah, I've got nothing.

Bonuses: This product doesn't call itself a conditioner, deep conditioner, or anything. It is just a treatment. I'd like to call it an intensive treatment for all that it does, but the point here is versatility. I watched fellow blogger MoKnowsHair use it as a pre-poo treatment in her wash and go video. I've used it as a regular and deep conditioner. You can use it monthly, weekly, or as often as you please. It is definitely not prone to build-up and weighing the hair down.

Bottom Line: GO. BUY. THIS. NOW. Like, ASAP. You will not be disappointed. And even if you don't like it, it was $10 and you can always go get your money back from Sally's. But I am more than confident you won't need to go make any refunds or exchanges. In fact, you'll probably go buy more!

Best Practices: Because the Texture Treatment is so versatile, it's almost like anything goes. Use it as a pre-poo treatment, conditioner, or deep conditioner. Just don't use it as a leave-in; deep conditioners aren't formulated to be hair stylers, and can do more harm than good.

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